100 SHOPPERS

When investing in a sales campaign, manufacturers should not forget about examining its effectiveness. This is the only way to make sure that the expense paid off and that the advertisement resulted in a successful sale. This is where the useful Where-To-Buy widget comes in handy, which was designed by 100shoppers.com. The company has been conducting and researching the effectiveness of sales campaigns for large brands for years.

This tool seemingly looks like a button located under the product presentation on the manufacturer's website or campaign landing page. After pressing it, the user sees the target online stores where they can buy an item. However, for the producer it is much more. Together with the widget to be implemented on the website, the client also receives insight into the data and the possibility of source analysis, which allows measuring the effectiveness of the campaign.